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Some of
the topics I cover:
Designing an office
Thinking of yourself as a small business owner
Exploring your resistance to marketing
How to market that fits your style & complies with the
law & ethics of your profession.
Practice management
Insurance & Billing
Working with Insurance companies & how to bill with success
Forms & Policies
Your Services – groups, workshops, training's, books, etc.
Becoming CEU provider
Supervision
Hiring administrative staff, Interns and therapists.
Mission Statement
Business plan
Marketing plan - Marketing tools
Writing & Editing
How to list yourself on directories
How to put together a presentation
Advertising presentations & workshops
Setting fees & raising fees
Knowing your value
Keeping yourself vital as a therapist
Web presence – website design
Search engine optimization
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| I have been helping
people for many years and I can teach you how to create a successful
private practice through practice management and marketing. Together
we will walk you through the steps and support you through the process
with personal attention and direction.
My fees may seem high but keep in mind the investment
you make today in your business will return with the increased referrals
and income you make in the long run. The money I have invested in
web design and consultation has paid for itself many times over.
In this time of recession money has been a concern for many. I
have therefore decided to restructure the format I have been working
in. I will continue to offer the 2 1/2 hour practice development
workshops. I keep the groups small so you can have a group experience
(the more minds the better), my personal attention and at a reduced
fee. MFT & LCSW earn 2.5 CEU's. I still believe a good support
group offers great brainstorming, emotional support, editing and
content review. I continue to offer an on-going support group meeting,
where we create marketing materials, map out marketing and business
plan, review and edit as we go along and support each other through
the trial and error process.
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Services
Individual Consultation
Book any amount of time with me and we can meet in person,
on the phone or over the Internet. You will get personal attention
for all practice development, marketing, business management and
the development of a web presence including website design and optimization,
basically everything I know about doing business in a private practice.
Groups
Private Practice Development and Marketing Intro Workshop. This
workshop covers all the basics of starting or expanding a private
practice. Creating a business and marketing plan, exploring your
own resistance to marketing, the different ways of practice management;
billing, insurance, hiring outside help, office policies, forms
and ethical compliance with your licensing board. We review all
the different ways of marketing and what works for you.
4 Series workshop: In this workshop we take all the information
offered in the Intro course and put your product together. As a
group we can put our collective creativity together and go over
our marketing and business plans. You create materials; have them
edited, tweaked and set up to go. Create your niche in this field
and expand your referral network. Learn what has worked for others,
what may work for you or how to tweak something so it fits your
mind set. It always helps to have a support system as you go through
this. I have learned the hard way that when I don't have someone
review my work I make mistakes. You have seen many emails or newsletters
from me where I have made mistakes with email or website links.
It all comes from me rushing and not taking the time to have someone
review what I have done.
Creating an online presence, my orientation has been to do it for
as little cost as possible. So far I have only paid for my online
yellow pages ad the hosting of my website. We will create free listings
for you, help you write the content and create or improve a website
if that is what you want.
Put Together Your Own Group: I also know sometimes the
dates or time won’t work for some people or you live far away. If
you put together a small group we can set our own time, I will show
up and I can offer a discount to you all.
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